Many businesses place design inside Marketing. Others place it inside Product. Some treat it as a service department. Personally... I think that's the biggest misunderstanding in modern organisations.

Businesses often think they're making visual decisions. In reality... They're making financial ones.

Everyone notices design when it's beautiful. Very few notice it when it's quietly making a business run better. That's because the best design often disappears into the experience.

The impact of AI on design and strategy professions: Should we fear it or embrace it? Read the full article.