This isn't about protecting a designer's ego. It's about protecting the business. When opinions consistently outweigh evidence, organisations introduce risk that often goes unnoticed until it becomes expensive.

In UX/UI design, fictional user personas can seem helpful but often lead us astray in real design decisions. While they may enhance presentations, relying on invented users can create more problems than solutions.

“Perfection can be a graveyard for great ideas!” Whether you're an illustrator, designer, engineer, developer, or founder, it's all too easy to let your projects get buried beneath the weight of perfectionism.