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I’m Not Afraid of AI Taking My Job — I’m Excited!
The impact of AI on design and strategy professions: Should we fear it or embrace it? Read the full article.

Natalie Viskere
Nov 25, 20252 min read


Do not use User Personas: Design for Humans, Not Holograms!
In UX/UI design, fictional user personas can seem helpful but often lead us astray in real design decisions. While they may enhance presentations, relying on invented users can create more problems than solutions.

Natalie Viskere
Oct 15, 20252 min read


The hidden impact of design on consumer behaviour
In our modern world, design is more than just aesthetics—it's a powerful force that shapes how we perceive brands and affects our choices...

Natalie Viskere
May 29, 20253 min read
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