What Actually Happens When You Post Consistently on LinkedIn for a Year: My 2025 Recap

If someone had told me a year ago that my LinkedIn analytics would read like the script of a slow-start Netflix series with an unexpectedly dramatic mid-season peak, I would have politely laughed and continued designing slides. Yet here we are. And honestly? I kind of love the storyline.

This year, my content reached 4,417 impressions and 1,228 humans, which is approximately the population of a small European village. Not bad for a one-woman creative department posting between coffee refills and client emergencies.

The year started quietly. So quietly, in fact, that December looked like I had put LinkedIn on Do Not Disturb mode by accident. But then came January 8th — a random Wednesday — when I mysteriously jumped to 102 impressions. To this day, I have no idea why. Maybe someone mistook me for a celebrity. Maybe I accidentally posted something clever. The investigation is ongoing.

But the real plot twist happened in March. On March 20th and 28th, my profile skyrocketed to 334 and 385 impressions. That’s basically the Super Bowl of my LinkedIn presence. I can’t confirm this, but I suspect a slip of divine intervention… or simply that my posts hit that sweet spot between useful and “oh, this is actually fun to read.”

Those spikes also came with a sudden fanbase expansion: 23 new followers in a single day, then 7, then 12, then 10. For weeks, my notifications behaved like they’d found an espresso machine. I went from “posting into the void” to “actually talking to people.” Wild.

Across the year, I also learned exactly who my people are: Designers. So many designers. 11% of Graphic Designers. 11% of Product Designers. UI, UX, Founders, Directors — all the “let’s-fix-that-layout” crowd.

And geographically? Mostly London, sprinkled with Lahore, Delhi, Manchester, and even Los Angeles. Honestly, if we ever need to assemble an international design guild, I think we’re covered.

Seniority-wise, 40% are entry-level (which means my content is officially onboarding-friendly) and 31% senior (proof that the veterans also enjoy a good storyline). A decent amount of directors and owners also showed up, probably wondering why their feed suddenly contains spicy Figma humour.

And this year, we hit the big milestone: 1,001 followers. I feel like I’ve unlocked a new level on LinkedIn where the app quietly says: “You may now speak with slightly more confidence.”

Of course, not everything was glamorous. Some posts got exactly zero engagements. Zero. As in: my mum didn’t even like them. Which is great — because every good analytics report needs humility.

But the biggest win?

I shared consistently. I experimented. I learned what people react to (and what they scroll past faster than an ad for a webinar). I made strangers smile, think, message, or follow along.

And most importantly: I showed up — even when the numbers didn’t. Then, eventually, the numbers did.

Cheers to 2025: a year of designing, writing, laughing, experimenting, and making the algorithm raise an eyebrow more than once. And here’s to 2026: may it be just as unpredictable, but with even greater spikes.